Should firms try harder to tempt their young staff to stay – or today’s graduates just flaky? At our latest employers’ event (above), companies tried to work out what’s going on


Some of the UK’s top employers have met to discuss the problem of retention – in other  words, why it’s proving so hard to hang on to their young staff in today’s fast-paced job market.

As hard to believe as it may seem to graduates struggling to secure their first proper job after uni, many big companies have discovered they are spending huge sums on recruiting young people – only for you to desert them around 18 months later.

Many firms say the problem is especially noticeable among certain groups of graduates – for example, black and minority ethnic (BAME) graduates, and those from poorer families.

This puzzle means a lot of wasted time and money, so they need to work out what’s going with this new generation – fast. These are brilliant jobs, with great firms – so, why aren’t you behaving like graduates used to, and sticking around for three or four years?

The discussion took place at the autumn 2019 meeting of the Graduate Fog Employers Club – for which the title was ‘How to keep them happy: Retaining your young, diverse talent in 2020 and beyond.’ The event was held at the office of Trainline, one of the Club’s most passionate supporters.

As always, the debate was lively – with our Club Members demonstrating their typical frankness about their challenges, and generosity with sharing solutions. Guests included representatives from Google, the BBC, Trainline, the NHS Leadership Academy, Accenture, Arriva, Cancer Research UK, Enterprise Rent-A-Car, the National Theatre, Selfridges, Hearst UK and Experian.

What were the conclusions? Well, it’s a complex picture… and no doubt Graduate Fog’s young readers may have a different perspective from that of the employers. So, we’d love to hear from you. Why do YOU think graduates aren’t sticking with their jobs for more than 18 months? Is the job not quite what you expected? Is the company culture not right for you? Or were you simply offered a higher salary somewhere else? Share your thoughts below…

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